John and Rob Merwin are known as the “mattress whisperers.” The two brothers began as liquidators but eventually, quite tenaciously and scientifically started deconstructing mattresses and visiting factories to learn how to build a better mattress themselves. The early days, 1995 to be exact, consisted of a refurbished Wonder Bread truck, a Motorola brick phone, and Rob unloading every mattress in his inventory at any house in the Phoenix, Arizona valley, day or night. John—who was about to take a wife but whose path to earning a college degree to support them in Montana was rather dismal— agreed to help.
The online business brought the Merwin brothers onto the national scene. Owing to his wife’s insistence (and a desire for continual marital bliss), John started selling mattresses on Amazon. The venture was so wildly successful he quickly migrated to selling direct BrooklynBedding.com.
John, both a family man and visionary, was among the first in the industry to launch the bed in a box concept in 2008. This involved a “what the heck, let’s go to China” moment, followed by watching three Chinese men hand roll a flattened mattress, followed by a $135,000 purchase of a real machine in Italy that could do it all, followed by John’s now obsessive desire to put everything in a box.
They re-branded the business by naming it after John’s daughter Brooklyn. John’s oldest daughter Kayli was terribly unhappy for a while but Brooklyn Bedding is euphonious and sometimes parents have to throw a bone to the middle child. Besides that, the company does a swift business in New York City.
Brooklyn Bedding continues to be a mattress manufacturer that actually manufactures its own beds. That rarity accounts for the brand’s affordability as well as quality. American made Brooklyn Bedding builds and then sells mattresses direct for a fraction of the price of the big guys because Brooklyn Bedding is closer and better than China.
Today Brooklyn Bedding also manufactures many of the private label mattress brands on the market. Brooklyn Bedding continues to expand its wholesale business, opening its first permanent showroom at the Las Vegas Market trade show in 2018. In this case, what happens in Vegas will not stay in Vegas.