Advanced technology makes the Brooklyn Aurora the coolest take yet on affordable luxury
PHOENIX (Nov. 15, 2017) – Brooklyn Bedding, manufacturer and retailer of custom mattresses since 1995, announced the launch of the Brooklyn Aurora – a mattress designed to pair the comfort and support of its Brooklyn Signature (#BestMattressEver) with advanced cooling technology to create the ultimate sleep experience. The Brooklyn Aurora is the latest in Brooklyn Bedding’s portfolio of affordable luxury, offered to customers at an equally cool price of $1699 for a queen size mattress.
Brooklyn Bedding’s hero technology, TitanCool ™, consists of a phase change surface infusion and high conductivity properties that draw excess heat away from the body, maintaining ideal temperatures for each sleeper. Added comfort is achieved through TitanFlex™, a patented, hyper-elastic foam with immediate response technology that adjusts to every motion. A TitaniumGel™ infusion helps promote an anti-bacterial sleeping environment with greater stability. The Brooklyn Aurora is also engineered with up to 1,283 individually pocketed coils, allowing for better motion transfer and reactivity while minimizing sleep disturbance.
“Brooklyn Bedding always strives to create extraordinary value when building mattresses,” said John Merwin, owner and chief executive officer. “In designing the Brooklyn Aurora we ensured all the high-end materials, advanced technology and quality construction on which we have built our reputation, and combined them with TitanCool™ technology that only recently became available.
“We’re a bedding company that manufactures our own products,” said Merwin. “That difference allows us to adapt quickly to customer feedback. Our customers wanted a mattress that could better adapt to individual body temperature and maintain a consistent cooling effect throughout the sleep experience. That solution had to be designed at an affordable price. We believe no customer should have to pay $4,000 to get a luxurious mattress.”
Beginning Nov. 15, the Brooklyn Aurora will be sold online at brooklynbedding.com and at retail locations throughout Phoenix, Tucson and Salt Lake City. Available in all bedding sizes and three distinct firmness levels, the bed in a box version of the luxury mattress will be offered with standard free shipping, a generous 120-day trial period and a no hassle 10-year warranty. The Brooklyn Aurora will retail for $999 (Twin), $1199 (XL Twin), $1499 (Full), $1699 (Queen) and $1999 (King and California King).
ABOUT BROOKLYN BEDDING
Brooklyn Bedding is an American made manufacturer of mattresses, differentiated by master craftsmanship, a wholly owned state-of-the art manufacturing facility and exceptional customer service. Family owned since 1995, the company originated with two brothers delivering mattress products direct to customers’ homes. Known as the “mobile mattress guys,” John and Rob Merwin evolved their business by learning every aspect of the mattress making process. They tenaciously used every material in their inventory to pass savings on to customers, purchasing high grade manufacturing equipment and pioneering bed-in-a-box online delivery in 2008.
Today, the company owns world class expertise in mattress engineering, achieved through meticulous attention to detail, cutting edge equipment and patented materials created with advanced technology. Brooklyn Bedding designs and creates its entire line of high quality bedding, on demand, in its manufacturing facility in Arizona. Remaining true to its roots, the company still goes the extra mile to ensure customer satisfaction, offering its expertly crafted mattresses, sheets and pillows at an affordable price with free online shipping, a generous 120-day trial period, and a 10-year hassle free warranty period on mattresses.
Press Contact: Amy Dimond